What we do
Ten years of content marketing through The Boston Calendar taught us what actually works. We're results-driven to our core: bringing brands new customers, driving signups, ticket sales, registrations, and real foot traffic. Great content earns attention at the top of funnel and converts at the bottom. Before a single brief is written, we listen, because the right brief changes everything.
Our services
We craft narratives that connect brands to the audiences who actually care. Stories that move people, not just impressions.
Campaign concepts built around your specific audience and goals, with a clear point of view from day one.
We create compelling owned media for brands, editorial content, social campaigns, short-form video, and more. Content that earns attention, builds trust, and converts. Not just fills a calendar.
We've spent over a decade building thebostoncalendar.com into one of New England's highest-ranking local websites, competing for and winning on some of the region's most contested search terms. We bring that institutional SEO knowledge directly to partners: technical audits, content strategy, on-page optimization, and local search visibility that compounds over time.
Paid social and search campaigns built by a team that manages real ad spend across our own platforms every day. From audience targeting and creative strategy to bid optimization and reporting, we run campaigns that convert, not just campaigns that spend.
Clean, purposeful visual design for ads, editorial, social, and everything in between.
The work
Why it works
We've run Boston's most popular event discovery platform for over ten years. That means proprietary learnings on how the region's audiences discover, decide, and engage, applied to every campaign we launch.
We don't guess. Every campaign strategy is informed by performance data across our owned platforms and past engagements. We leverage those learnings to sharpen every new brief.
We integrate AI throughout our production and optimization workflows, not as a gimmick, but as a multiplier that increases speed, quality, and outcomes for our clients.
Ad formats
Full-screen story frames delivered through @thebostoncal, booked via StoryDrop, our creator monetization platform that lets any Instagram creator sell story frames to brands.
Direct push to Joyraft app subscribers. High-intent audience already in discovery mode.
Sponsored Reels integrated into @thebostoncal's high-performing short-form video content.
Brand-integrated social posts across TBC Instagram and Facebook, written and produced by our team.
Partner content boosted through TBC's proven Reels engine for extended reach beyond our organic audience.
Dedicated placements in TBC's weekly newsletter to a highly engaged, opted-in subscriber base.
Promote your event on thebostoncalendar.com for dramatically increased visibility and ticket sales.
Featured placement in TBC editorial content. High-trust, organic-feeling integrations that drive real discovery.
In-app placements within Joyraft reaching engaged users actively planning their next experience.
Ways to work with us
For organizations that want consistent visibility, audience growth, and measurable results throughout the year.
Best for: venues, neighborhoods, destination marketing organizations, recurring events, and brands with multiple activations.
Retainers typically range from $6k–$15k/month depending on scope.
For organizations looking to drive awareness, attendance, or engagement around a specific moment, launch, or event.
Best for: festivals, ticketed events, venue openings, seasonal programming, brand activations, and product launches.
Campaigns typically range from $3k–$10k+ depending on scope.
Past partners