Our reach
Direct access to New England's most engaged local audience, across web, app, social, and email. Built over a decade, owned and operated by offfscript.
Our channels
Web platform
The Boston Calendar
New England's most popular event discovery platform. A decade of local content, trusted by hundreds of thousands of Bostonians every month.
iOS app
Joyraft App
Social experience discovery app for iOS. Users spend an average of 10 minutes per session exploring things to do in Boston and DC.
@thebostoncal
3.9m accounts reached per month. 15m monthly views on Reels. Boston's go-to Instagram for local events, food, and culture.
TBC Facebook
55m views in 60 days. 2m monthly engagements. One of the most active local Facebook communities in New England.
Email newsletter
TBC Newsletter
A highly engaged subscriber list built over ten years. Weekly sends covering Boston events, culture, and partner offers.
Web platform
Joyraft.com
Experience discovery platform serving Boston and DC markets. Expanding the offfscript audience footprint beyond New England.
Instagram / Boston
@joyraft
Joyraft's Boston Instagram presence. Curated local experiences for an engaged Boston-based audience.
Instagram / Washington DC
@joyraftdc
Joyraft's DC Instagram presence. Growing the offfscript audience in the nation's capital with the same local-first approach.
The content
Audience profile
The majority of our audience is located in the Boston metro area, making every campaign hyper-local by default.
Our core audience skews toward young professionals, active, affluent, and highly engaged with local culture and experiences.
Three quarters of our audience identify as women, a key demographic for consumer brands, wellness, dining, and experiences.