Case studies

Campaigns that move people

Multi-channel stories that reach the right audiences, and get them to act.

Case study

MBTA commuter rail

Challenge

Increase ridership and educate Bostonians about destinations accessible by the commuter rail.

Strategy

We positioned the commuter rail as the easiest way to reach beaches, festivals, foliage, and other New England experiences without a car, turning transit into a lifestyle story.

Channels

Social Email Editorial Push notifications Native ads
1.3m
Total impressions
250k
People reached across Greater Boston & New England
2–3x
Higher engagement & CTR vs. industry benchmarks
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Case study

Silver Lining Mentoring

Challenge

Increase awareness and recruit qualified volunteer mentors for youth in foster care.

Strategy

We shared their story and mission in a clear, compelling way, highlighting the impact of mentorship and the urgent need for mentors across Greater Boston.

Channels

Social Email Editorial Push notifications Native ads
1m
Total impressions
10x
Increase in qualified mentor leads
19%
Conversion from interest to application
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Case study

Boston Landing

Challenge

Increase awareness and drive foot traffic to Boston Landing events and neighborhood experiences.

Strategy

We positioned Boston Landing as a go-to destination for dining, drinks, shopping, and entertainment, using its events to attract audiences and build long-term neighborhood affinity.

Channels

Social Email Editorial Push notifications Native ads
4.2m
Total impressions
50%
Lower cost per impression vs. Meta Ads
2.5x
Higher click-through vs. industry average
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