Putting Boston Landing on the Map

Boston Landing had the amenities: restaurants, retail, a hotel, the Warrior Ice Arena, and a steady calendar of events. What it didn't have was top-of-mind awareness among the Greater Boston audience most likely to visit.

Competing against established neighborhoods with decades of brand equity, Boston Landing needed to consistently show up where Bostonians were already deciding what to do and where to go.

We embedded Boston Landing into the discovery flow of New England's most engaged local audience. Using The Boston Calendar's event-first editorial, social channels, email, and native placements, we made Boston Landing a recurring presence in the weekly and weekend planning moments when people are most receptive.

Campaigns were built around Boston Landing's event calendar, driving awareness of specific activations while building cumulative neighborhood familiarity. Every touchpoint was tracked to click and conversion, not just impression.

Over the course of the campaign, Boston Landing reached millions of engaged New England consumers across editorial, social, email, and push. Cost efficiency outperformed paid social benchmarks, and click-through rates consistently exceeded industry averages.

Most importantly: Boston Landing became a name people recognized and returned to, not just a venue they clicked past once.